What does giorgio armani make

One of the precious ingredients used in its fragrances is the Damask Rose, which requires precise extraction methods. The range of products is exclusive and distinguishes itself not just by its high quality but also the rich and sophisticated image of its refined packaging.

The boutiques offer arrangements and decorative elements with clean lines in sophisticated colours. Armani Ristorante and Caffes restaurants and cafes : This is a bold move by Armani to enter the food business, but it has been proven a success thus far.

Its restaurants are located in prime cities, are impeccably designed and offer only the best cuisine that allows diners to dine in style, reflecting the brand philosophy. Armani Hotels hotels : Armani expanded into the hospitality industry by striking a deal with Dubai-based property group Emaar in to come up with a chain of Armani branded hotels and resorts.

It unveiled its Armani Residences, a luxury collection of private residence homes in Burj Dubai, the tallest building in the world in and its Armani Hotel Dubai in the same building in In , it launched Armani Hotel Milano in the Manzoni 31 building, right at the heart of the prestigious Quadrilatero della Moda.

In , the Armani Hotel Dubai was named the most luxurious hotel in the world by the World Luxury Hotel Awards for its award-winning facilities as well as its warm, Italian-style service. Armani Clubs premier nightclubs : Armani has also opened premier nightclubs in Milano and Dubai, distinguished by their discreet character, impeccable design and refined elegance. Armani Silos museum : To add to this wide portfolio of brands, Armani opened Armani Silos in April in Milan to mark 40 years of his career.

As is the trend in the fashion industry to operate in the entire spectrum from apparel, jewellery, cosmetics, watches, perfumes and luxury hotels, Armani has been able to leverage its brand equity to be present in most of these lucrative sectors. Giorgio Armani is truly a success story of classic brand management — appealing to people through its entire brand experience and philosophy, rather than only through its products.

Sustainability is a value that resonates strongly with Armani. Armani has stated that it is his wish for the fashion industry to slow down collections and produce less but of better quality. Environment: The Armani Group has signed the Fashion Pact, a series of pledges aiming to make the industry greener by eliminating greenhouse gas emissions, restoring biodiversity and protecting species, and protecting oceans.

It also chooses raw materials and packaging materials with the lowest environmental impact and opts for recyclable materials where possible. Community: Through its investments and efforts in providing clean water access and promoting culture, Armani gives back to the community in which it operates. During the coronavirus pandemic, Armani also converted its factories in Italy into production centers to make single-use medical protective overalls for healthcare workers amid supply shortages.

Additionally, it donated USD 2. However, Armani has also announced that his heir may not necessarily come from within the family, so the heir to Armani remains a mystery for now. The key to success would be for the Group to implement a transparent process where family talent is compared with external talent in order to select the next best leader to take the brand to new heights. Leadership needs to put in place a solid succession plan to ensure business continuity of the brand and company.

Brand dilution due to over-stretch: Strong brands, as are well known, provide companies with a very powerful tool to enter newer markets with limited investments by leveraging their strong brand equity. It gives companies numerous revenue streams. Given this simple but strong fact, it is not a surprise that most of the strong brands in the world have leveraged their brand equity and extended their brands into newer product categories, newer markets and even newer market segments.

The examples that immediately come to mind are those of Calvin Klein and Pierre Cardin. One of the many reasons that these brands diluted their brand equity was because they used their brand names on a very wide range of products. One of the main factors that make fashion houses and their products premium are their exclusivity.

By franchising their brand names to literally everything, these brands lost a significant portion of their strong brand equity. Armani will need to consider this strategically especially if it is planning to expand into other businesses. All categories should ultimately encapsulate the spirit of the Armani brand and serve to strengthen it.

As the brand moves into different territories, interacts with different sets of customers, and represents different personalities, it becomes quite a task for maintaining consistency across all of its marketing communications and other activities.

Maintaining financial independence: Armani is a rarity from a financial perspective as well. Giorgio Armani has been the only shareholder of the company from its inception till now.

The company has not taken any bank loans either. Having this financial independence has helped Armani immensely as the company tests newer territories.

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